Britain leads the US, France, and Germany for mCommerce (mobile commerce). Are you an online merchant trying to compare merchant services? No worries. Just keep on reading this article and you’ll know how to do this.
Mobile Commerce in the UK, Germany, and France
The United Kingdom, Germany, and France are the three biggest eCommerce markets in Europe. According to eMarketer, mCommerce sales in the mentioned markets are going to account for more than 85 billion euros in 2018. The UK will represent nearly 57% of this amount. The mCommerce sales in Germany will be bigger as compared to those in France.
In the UK, the largest mCommerce market in Europe, sales will be worth 48.6 billion euros at the end of 2018. In Germany, the second-largest mobile commerce market in Europe, sales will reach £19.75bn (USD$27.55bn) in 2018. In France, the third-largest mobile commerce market in Europe, sales will amount to £12.63bn (USD$17.62bn).
According to Karin von Abrams, principal analyst at eMarketer, smartphone penetration is growing. This, in its turn, drives mobile shopping and buying in Germany.
Andreas Piani, general manager of European Arbitron Mobile, says that, in general, mCommerce undergoes lower seasonal variations as compared to brick-and-mortar shops or classic eCommerce operations.
Mobile Commerce in the United Kingdom
If you’re a merchant interested in how you can best compare merchant services, look no further. Just turn to a payment expert in the UK that can provide the best deal for merchant services. With a reputable payment specialist, you can get free consultations, the most competitive rates, fees, and the most honest snapshot of the company at the time of writing.
Mobile commerce sales in the UK accounted for more than 41 billion euros in 2017. This represented 43% of eCommerce sales. Now, this number is anticipated to make up more than 45% in 2018.
In Britain, 66.8% of smartphone owners use mCommerce apps. In the US, this number is 5.9%. In Germany, it’s 57.6%, and in France ─ 52.5%. eBay is the top mCommerce app in Britain. In March, 44% of smartphone owners used the site. Amazon Mobile is the second biggest mCommerce app in Britain. It’s used by 16% of smartphone owners.
Author Bio: Electronic payments expert Taylor Cole is a passionate entrepreneur who also enjoys to write, play guitar and camp. BestPaymentProviders is UK’s best company where you compare merchant services.